I am Malek,
A Marketing Specialist Projects Manager Social Entrepreneur

About Me

Basic Information

Name: Malek Ziad Abu Ghanemeh

Phone: +962 – 79 – 5480767

Address: Jordan – Amman

Nationality: Jordanian

Professional Profile

I am a marketing specialist holding a Masters Degree in Business Administration/ Marketing ( MBA Marketing), and a BSc in Computer Engineering.

I have 8 years of experience in marketing & advertising fields through working in the private sector in Jordan, besides a 12 years of experience in voluntary social work in education, and youth empowerment.

Download Resume

Skills

Professional Skills

Project Management

Marketing Management

CSR & Social Projects

Digital Marketing

Advertising & Branding

Event Management

Personal Skills & Traits

Leadership & Teamwork

Innovation & Problem Solving

Communication & Presentation Skills

Flexibility, Adaptability, & Responsibility

Data Analytics & Visualization

MS Office & IT Skills

Experience

Marketing, Campaigns & Events Specialist
Consultation Services

2018- Now

Providing marketing, campaigns & events management, and business development services & consultation for different entities in private and public sectors, besides CSR consultation services.
Business Development & Executive Manager
Kaloti Development Center (KDC)

2019- 2022

Managing KDC as a pioneering and integrated business, community, cultural, educational and youth center, with multiple facilities, that constitutes a platform for knowledge, a space for fruitful dialogue, and an inspiring and stimulating community incubator for creativity and safety for all segments of the local community.
Executive Manager
Rawand Group ( lately Ain Marketing )

2012- 2018

Managing the whole operations of a Jordanian marketing & advertising agency.
Founder
Badir & Sahim for Social Projects

2014-Present

Establishing a volunteer-based institution that organize voluntary projects in education and volunteerism fields.
Founder
Eye On Future initiative (EOF)

2011-Now

Establishing and managing a voluntary initiative that helps student in choosing university specialties.
Campaigns Manager
University of Jordan

2009-2012

Managing various marketing campaigns.
Social Entrepreneur
University of Jordan

2009-2012

Board of Directors at:

Student Union, Media Club, Computer Club, Engineering Academic Committee “ZENON”

Achievements

30+

Large Events Organized

25+

Campaign Management

18+

Social Projects

55k

Event Visitors

9500+

Volunteers Involved

Education

MBA in Marketing
Master Degree

The University of Jordan

2013-2017

MBA in Marketing, Faculty of Business, GPA ~ 3.3/4.
Computer Engineering
BCs. Degree

The University of Jordan

2007-2012

BCs. Computer Engineering, Faculty of Engineering, GPA ~ 3/4
High School Degree
Tawjihi Certificate

Scientific Islamic College

2007

95.0 Tawjihi Percentage Average: (Scientific).

Training & Certificates

Experience & Duties

Executive Management Events Management Marketing Management Campaigns Management Researcher & Training CSR Management

Executive Management:

Strategic & operational planning
Managing staff results by communicating goals and monitoring performance.
Maintains volunteers and staff by recruiting, selecting, orienting, and training them
Maintaining a creative, safe, secure, and legal work environment
Providing leadership, motivation, direction and support to my team

Event Management:

Coordinate details of events such as conferences, forums, CSR events and carnivals.
Event planning and execution
PR and sponsorships management
Manage staff responsible for event coordination activities.
Hire, train, and educate staff on proper event procedures.
Budgeting, financial planning, and logistics planning
Promoting events online and offline
Event analysis and performance management

Marketing Management:

Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Managing brand, corporate identity, image, and reputation of the organization.
Creating different marketing materials for online and offline channels
Developing successful marketing campaigns from ideation to execution
Build strategic relationships and partner with key industry players, agencies and vendors
Be in charge of marketing budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess goals
Creating creative and well-designed presentations and proposals

Campaigns Manager:

Manage the implementation, tracking and measurement of marketing campaigns
Oversee the work of internal and external agencies, such as designers, animators and printers
Work within a budget and report any overspend
Write, edit and proofread copy for promotional materials within marketing campaigns
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Keep abreast of current trends in marketing
Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.

Academic Researcher & Training:

Master thesis in the field of branding in marketing, with the following title:

The Role of Brand Communities in Increasing Brand Loyalty through Building Brand Trust for Industrial Brands in Jordan

Trainer in the fields of marketing, management and planning.
Lecturer in the fields of volunteerism and social work.

CSR Management:

efining and developing CSR strategies, policies, and project.
Developing and implementing partnerships and fundraising plans
Enhancing company’s reputation to the public via PR and marketing
Building a network of youth volunteers to implement social projects.
Attracting new volunteers and maintaining talents.

Worked with

References

Dr. Mohammed Abu Rumman

Minister of Youth - Jordan

I’ve worked with HE Dr. Abu Rumman during his period in managing Jordanian Ministry of Youth in 2019.

Mr. Laith Eid

Marketing Manager - Manaseer Group

I’ve worked with Mr. Eid since 2013 in different marketing campaigns & projects, beside co-founding "Experts of Marketing Association" (EMA) in 2019.

Dr. Yosef Saadeh

Empowerment and development program expert, former consultant at UNICEF, Jordan.

I’ve worked with Dr. Saadeh on several youth-realated projects since 2018.

Mr. Anwar Al Kaloti

Business Man - Kaloti Group

I’ve worked with Mr. Kaluti since 2019 in developing their CSR institution "Kaluti Development Center".

Mr. Abdulrahman Zmeili

Owner Executive Manager - Ain for Marketing (Formerly Rawand Group)

I’ve worked with Mr Zmeili since 2013 in the field of marketing services & campaigns management.

HE Dr. Mohammed Abu Rumman

Malek Abu Ghanemeh is one of the promising youth leaders in Jordan, and one of persons with clear talents in leadership, management, innovation and creativity, he was able through his foundation to build unprecedented quality initiatives in Jordan, such as “Eye On the Future” initiative, which bridges an important gap today in people’s lives, especially new emerging generations, looking for their future.
What distinguishes Malek, in addition to creativity and innovation in ideas, is the ability to organize and his professional institutional work, his ability to create a goal and framework for a large proportion of the young generation who work with him in his initiatives, as it is not difficult for him to attract thousands of young people, frame and organize them in an amazing way in the voluntary institutional work that he does. It is an amazing leadership and management feature at a time when countries, governments and parties cannot today collect or organize work involving dozens of individuals.

Dr. Yosef Saadeh

During the years of my professional career, dozens of distinguished young people worked with me, and among the most prominent of these young leaders and initiatives are Malek Abu Ghanemeh, who distinguished himself from others with his skills in the ability to attract youth, manage volunteers, and form youth networks, in addition to his achievements in launching many pioneering initiatives, as well as he had a special role in my team in developing youth work guides. This reflects his capabilities in designing initiatives and transforming innovative ideas into action.

Mr. Abdulrahman Zmeili

Malek possesses many amazing skills and talents that constitute a qualitative addition to the work team, he has high administrative skills, can work excellently with teams, is cooperative, diligent, and takes responsibility properly.

His distinctive ability to manage administrative, financial and human resources qualifies him for high administrative jobs, he has great experience and skills in the field of marketing that help him build successful strategic plans and directions towards the future.

Malek believes that volunteering is a successful way to serve the community and improve the quality of life of others. Therefore, he is always keen to provide space for volunteers and encourages his team to volunteer work, which will positively affect their work and their lives.

One of the positive points of Malek is that he always helps his team to develop their personal and technical skills through training and continuous follow-up, and he is always by their side to provide guidance and assistance.

I would like to conclude my message that Mr. Malek is a rich addition to any institution because of the wide relationships he possesses in society, whether from youth or governmental and non-governmental institutions and organizations, and he can certainly invest these relationships to develop the institution in which he works.

Mrs. Deema Hammad

Eng Malek one of the most inspiring leaders I have met. He can dream, generate ideas, and define goals then work hard and intelligently until his dreams come true.

He follows his passion, caring for people who work with him and having excellent skills in negotiation and crisis management. I am really so grateful for working with him.